Luxury Womenswear // Runway // Print // Digital // Ecommerce // 2011 - 2015

Creative Direction // Creative Production // Art Direction // Communications // Collections by Giovanna Randall

In an industry dominated by fast-fashion blah brands, HONOR set out to be the antidote. Slow fashion. Made entirely in NYC’s garment district. For women who are anything but average. And we built it from the ground up.

I led an incredible design team to hone HONOR’s visual language including brand standards, brand environment guidelines, packaging, POS, and retail brand application. We brought the brand to life in the form of company offices, showrooms and a working atelier. And in 2013, launched honornyc.com. Storytelling is a core part of the brand’s ethos. In addition to runway showings, each collection was brought to life by a short-form film. And we extended the story through every channel with a suite of social, digital and editorial content supported by partnerships, influencer strategy and VIP relationships. Press previews, media requests and building a sample archive? Yeah, we did that too.