Luxury Womenswear // Print // Digital // Live Events // 2017

Creative Direction // Creative Production // Styling // Collections by Daniella Kallmeyer

Kallmeyer is a New York-based RTW and accessories brand on a mission to elevate everyday staples for modern, empowered womxn. In producing brand content over two season, my goal was to communicate the balance between the exquisite fabrics & details and the easy wearability of every piece. As a true startup, it was also important for Kallmeyer to find efficiencies in content planning and creative solutions in building awareness.

For the reveal of the SS17 collection, we hosted a private presentation at Ludlow House New York. The Kalling invited industry, media, influencers and customers to unapologetically celebrate their own calling - what moves or empowers them - with live portrait sittings by the designer and entertainment by some of the brand’s most talented friends.