PVH New York City Executive Suites // Branded Environment // 2022-23

Creative Direction // Spatial Design // Install

Formerly Phillips Van Heusen, founded in 1881, PVH Corp is parent to brands like Calvin Klein, Tommy Hilfiger and Warner’s. With a new CEO in place, PVH set out to redefine their image starting from the inside. Even within their headquarters, brands were operating in silos with different identities and languages. Working with acting Chief Brand Officer, Frosty Inc., we unified and elevated the company’s executive suites to represent a fresh and relevant new physical expression of the brand.