Edrington // Brugal 1888 // Experiential // 2021-22

Strategy // Creative Direction // Art Direction // Copywriting // Photography by Ruben Correa

The Brugal family has been crafting rum in the Dominican Republic since… yeah. Meanwhile, humans discovered the frozen cocktail machine and the spirit has been mostly hidden in Tiki-themed mugs and on top of refrigerators next to the cola since. Brugal was out to bring sophistication and wonder back to rum drinking.

In South Florida - the only US state where rum is a top three spirit- there’s always something happening, so we needed to meet consumers where they are: the Cuban cafes and coffee windows that keep them going. La Ventanita 1888 both pays reverence to an important part of Miami’s culture and offers guests a place to slow down, have a moment, savor a sip with a friend or lover- literally any time of day Programming included pastelitos de guayaba for breakfast, private tastings led by a member of the Brugal family and a pop up to connect with the trade.