Rémy Cointreau // Bruichladdich x Collectif 1806 // Hybrid Experience + Influencer Kits // 2020

Creative Direction // Art Direction // Graphic Design + Fabrication by Sarah Greenberg

Robert Burns, a famous Scottish poet and lyricist admired for pioneering the Romantic movement, is celebrated annually on January 25th with family-style suppers, song, drink, haggis, and of course, spoken word. This is known as Burns Night. It only makes sense that Scotland’s most progressive Scotch whisky distiller should get involved, especially when celebration was needed more than ever.

In collaboration with Collectif 1806, we gave industry creatives the opportunity to step from behind the bar and up to the mic, and reunited their peers to cheer them on. Digital submissions were judged by a panel of industry influencers to determine live performances, and branded cocktail kits were delivered to every attendee prior to the event. A printed zine made the dream of being published a reality for those selected.