The Green Repeal Branding // Cannabis Marketing Podcast // 2020

Strategy // Creative Direction // Art Direction // Design by Sarah Greenberg

Soho Experiential is a name well-known in wine & spirits marketing. Founded by experts with 20+ years of experience bringing booze brands to the top of their category, these are the guys you call when you want to change the nation’s perception of rum, or to bring cheer to all of Aspen via a four-ton whiskey-toting Sno-cat. Naturally, their debut podcast would engage and educate the world about weed.

The leap was actually strategic. Since cannabis is federally regulated in the same way as alcohol, we were already positioned as logistical experts. The Green Repeal was born to build cultural clout, foster relationships in the category, and act as an extended focus group for growers, distributors and retailers. The goal was to look like a political satire show lighting up under the bleachers. And sound like that Vans-wearing professor you wished would invite you for a beer already. I think we nailed it.