Campari America // Appleton Estate Rum + Wray & Nephew // Trade Experiential // Bartender’s Weekend // 2022

Strategy // Creative Direction// Art Direction // Design by Anarachel Humphrey

To establish a presence for Appleton Rum with the trade and reinforce the brand’s crafted by culture messaging, we designed an experience highlighting its provenance, heritage, and premium nature, and proving Appleton is more than just rum from Jamaica- it’s a culture. The most influential bartenders and mixologists in the nation were invited to the Heart of Jamaica - where you’re welcomed by freshly pressed sugar cane and a warm smile. They came for the ambassador-led tasting and elevated cocktails and stayed for the outdoor rum shop and Soca lounge hosted by industry darling Wray & Nephew.